How to Market Your Business With Words - Power Writing for Promotion

The saying goes that "pictures speak louder than words," but in today's competitive business world, that is far from the truth. Whether you are selling a jacket with internet marketing, with an advertisement in the newspaper, or in a physical catalog, if all your potential buyers experience is a beautiful picture, your cash register will remain idle. No matter how crisp the colors or how good the jacket might look on the model, your customers will not only want to read more about it, but will need to read more. Promotional writing incorporated into overall marketing plans can be a demanding challenge to a small or mid-sized business owner struggling to meet day-to-day on-site requirements.

A Recipe for Success
Professional copywriters know and advise their clients that the ingredients in a successful marketing campaign, right down to a specific promotional piece and even website design include:

    pride in the product or service you are selling,
    the special prices you are offering,
    the uniqueness of your business,
    and continuing dedication to customer satisfaction.

Including them in straight forward descriptions, short, punchy copy, and verifying everything with user testimonials can assure success.

The recipe for positive returns will be in the details and how they are presented. Obviously, without words, pictures do not speak at all. And, if you are delving into the world of article marketing to generate even more traffic to your website, the ingredients list gets even longer. Still, the formula for writing to sell remains the same, no matter what you are selling or in what format. If you are intimidated by the idea of sitting down to a blank piece of paper or a blank computer screen, the trick is just to begin.

Write the Way You Talk
Pretend you are explaining the product to your best friend. That's the way to say it on paper too. Write for one person and it will translate to captivating copy that will sell online or off.

Break up Your Copy
People do not like to read long, wordy, endless descriptions and they tend to skip and skim. It is said that the average reader spends less than 3 seconds on a headline - so insert lots of paragraph breaks and lots of headlines.

Include Testimonials
Get testimonials and reviews from your own customers or from Yelp, Yahoo or Google Maps. If there are positive things already written about your firm, include them wherever you can. Reviews can be included in most of your marketing strategies, including email marketing campaigns, article marketing, and internet promotion.

Cute is Not Necessarily Good
If you are not confident about your writing, don't try to be too cute or humorous. The results will not be satisfactory.

Read Aloud
When you think you have your piece all put together, sit down and read what you have written out loud. As you read you may be surprised to find some things actually sound awkward. Now is the time to make little changes and to make your words flow. Then read the whole thing out loud once more.

Help is at Hand
Finally, if the idea of writing your own copy is a challenge you would rather forego, there are other options - freelance copywriters or even firms specializing in promotional writing and article marketing are invaluable resources to get you found on internet searches.

Although the power of the written word is sometimes overlooked and under estimated, the savvy business owner knows that to write and to write well is the secret to success.

Learn Japanese Language - Rocket Japanese Review

Japanese in the United States is more common than you might expect. If you think about how many brands you know and buy that are actually Japanese, you might be surprised. Some of the bigger names include Toyota, Mitsubishi, Nintendo, and Sony. What does this have to do with learning the Japanese language? It depends on your personal goals.

In addition to the possible business advantages of learning Japanese, which is based on what career you choose, many businesses offer higher salaries to bilingual people. Yes, knowing another language is a marketable skill that immediately sets you apart from the competition. It also lets you tap into a subculture in the United States that appreciates Japanese culture, including anime, manga comics, films, video games, and trading cards.
You might learn it because you want to have a better understanding of Japanese culture, or because you want to visit Japan. You might learn it so that you can challenge yourself or broaden your horizons. Whatever your particular reason, the solution is "Rocket Japanese." This is a foreign language course that you can directly download from the Rocket Languages, Ltd. website.

Essentially, Rocket Japanese is an interactive course that allows you to learn Japanese writing and language quickly. Unlike other programs, it puts a lot of emphasis on the speaking and listening comprehension aspect of the language. If you took a Japanese class in high school or college, you might be frustrated by how ill-equipped you were to actually speak the language and understand it when it was being spoken aloud.

This is not the case with Rocket Japanese. Through a number of audio lessons, the program is designed to train your ear and your tongue to really understand Japanese. You'll be able to pronounce it correctly, write Hiragana (the Japanese character set), and understand others too. Fluency in Japanese is within your grasp, even if you are a busy professional. Take the lessons while you're driving or doing a daily workout. Play the interactive games while you're sitting in the waiting room at the dentist. Whenever you have a spare moment, the one-time cost of Rocket Japanese will allow you to progress.